Our vision is to achieve a healthier Arkansas population, where our citizens have
timely access to useful information and needed health-care services that enable
them to lead healthier lives.
Our mission is that the Blue & You Foundation act as a recognized leader in improving
the health of all Arkansans, through philanthropic giving and collaborative partnerships.
The Blue & You Foundation is part of Arkansas Blue Cross and Blue Shield’s heritage
of caring and commitment to the better health of Arkansans. Established in 2001
and wholly funded by Arkansas Blue Cross, the Foundation is evidence of the Company’s
intention to provide caring solutions to the health-care needs of Arkansans, and
advances the Company’s commitment to corporate citizenship and the public good.
To achieve the goal of better health for all Arkansans, the Blue & You Foundation
seeks to harness the power of partnership. By strategically focusing its grant funding
on community-based solutions, the Foundation hopes to nurture community health leadership,
foster collaboration and innovation, and leverage financial, human and community
resources to produce a measurable, positive impact. Simply put, the mission of the
Blue & You Foundation is to work together with others to create a state of better
health for all Arkansans.
The guiding principles of the Blue & You Foundation are philanthropy, integrity
Philanthropy: We believe in giving back to the community, in helping the
underserved and the less fortunate, in exercising corporate social responsibility
and encouraging it in others, and in the power of caring and collaboration to improve
the quality of life for all Arkansans.
Integrity: We believe in carrying out our mission with the highest degree
of integrity, honesty, fairness, trustworthiness and respect for the value of all
Arkansans, and we expect the same in our funded partners.
Accountability: We acknowledge our accountability to the “public trust” and
believe in accepting responsibility for the prudent management and good stewardship
of the financial resources and corporate reputation entrusted to us. We recognize
the tremendous human value and benefit that can result from well-managed collaborations
(or that can be wasted through poorly-managed efforts), and we expect similar accountability
from our funded partners.